FAQ - Art Guidelines

Art Templates

Art templates are available on the website. Templates illustrate correct bleed and margin size. The majority of custom items require 1/8" bleed past the cut line and 1/8" copy margin inside the cut line.

Software Formats
Adobe Illustrator
Export files as EPS or PDF.

Adobe InDesign
Export files as EPS or PDF.

Adobe Photoshop
Export files as PDF or PSD.

Note: Support files must contain: vector art, high resolution (300 dpi) images at finished imprint size for halftones and postscript fonts. PDF is the preferred file format that enables art files to process efficiently.

Outlined fonts are preferred. If this is not possible, send fonts with files.

StuffIt® and WinZip®

Vector Art
Vector art is resolution independent, meaning it can be enlarged without reducing image quality. This is the preferred format for all artwork. All type should be converted to outlines to avoid potential font problems.

Raster Art
Raster art is resolution dependent, meaning it cannot be enlarged without reducing the image quality. To ensure optimal print quality, TIFFs are used with spot color or full color artwork. Create at 300 dpi on the final print size. Art should be sent as RGB for full color artwork.

Technologo is an easy-to-use virtual sample program within product pages at gill-line.com that lets you, or your customer, upload and edit artwork for all stock shape items.

Each product is set up with its own specific imprint area and when a logo is uploaded to that product it will automatically be resized to properly fit in the area. In addition, a white background can be removed in one step, the logo can be colorized, and the text can be added and edited. Create perfect virtual samples every time!

Download Art Guidelines

Four-color process printing is used for reproducing high quality graphics with photo quality images. This also works well for small multi color graphics in which the total color count would exceed seven or eight colors.

Digitally created process images should be created in or converted to CMYK (cyan, magenta, yellow, black) format. Some programs, such as Photoshop, default to RGB (red, green, blue) format and must be changed. *Note any color change in the image when converting from RGB to CMYK and adjust colors as needed.

Follow the instructions below for best results when using a scanned image within the art layout.


    Use an original continuous tone image scanned on a high-end drum scanner.


The scan must be CMYK at 300 DPI resolution or higher at actual print size. Most flat bed scanners only scan in the RGB mode. Although these files will look good on the computer monitor, the color information will not convert correctly for a four-color process printed image.

Both created and scanned images must have a resolution of 300 DPI or higher at final print size. Resolution cannot simply be increased in the program if working from a low resolution file. This merely spreads the original pixel information across a greater number of pixels and does not improve image quality. (Most internet images are a low resolution of 72 DPI.)

Scanned images cannot be manipulated. Text, logos, borders, etc. should be created in a drawing / layout program such as Illustrator, FreeHand or InDesign. This allows us to make necessary adjustments to the digital file such as adding trap.

Convert all text to paths, curves or outlines. If this is not possible send both screen and printer Type 1 fonts used for the job being printed.

Send a copy of all original supporting files used to create the image. When sending Photoshop files, leave the art in layers (do not flatten or merge layers).

Color proofs are made from the digital file and may vary slightly from your computer monitor or color printer. The final printed product may also vary slightly from the color proof due to the differences between printing and proofing methods.